Pasta-io

Pasta-io

Feeding Phoenix with Authentic Italian Cuisine

Pasta-io (a pasta maker) was established in memory of the owner’s father, a pasta enthusiast. The Pasta-io team, driven by their love for family and food, crafts a daily, from-scratch menu. Little Taller, sharing the same passion, was privileged to share this generational story through their expertise in brand creation, website development and related collateral.

Pasta-io is a Phoenix-based Italian restaurant conceived and brought to life during the Covid Pandemic. To enhance ongoing paid media efforts, the Pasta-io team wanted new branding and a polished website that supported online ordering.

Family-First Design with Flare

Family is at the center of the Pasta-io operation and team. To set themselves apart from the competition, they chose to focus solely on cooking homemade, family-style Italian meals.

Little Taller delivered a sleek and simple website with secure online ordering focused on optimal UX. Branding and design was inspired by the people behind the pasta, with intimate details like custom, hand-drawn pasta illustrations.

Content across the site highlights the Pasta-io family-first mentality. The fresh pasta they make every day is created using the pasta machine their grandfather used in Italy.