EmailMonkey

A Demo-Ready SaaS Brand & Product Suite for Gainsight

The Goal

Transform the customer reference process into a scalable, sales-driving system by building a simple, powerful SaaS platform that connects prospects with the perfect customer advocates.

The Challenge

Gainsight needed a believable, end-to-end “company” to showcase how their platform works in the real world—across Customer Success (CS), Product Experience (PX), Customer Community, and Skilljar (academy/education).

  • No cohesive brand/story existed to tie the demo together.
  • Sales engineers needed real product interfaces to trigger CS/PX engagements live.
  • The demo had to scale across web, desktop, and mobile with consistent UI and content.

Key Outcomes

  • A cohesive, demo-ready SaaS brand that makes Gainsight’s platform instantly tangible.
  • A web + mobile product interfaces that trigger CS/PX engagements on cue.
  • Role-aware Community + Skilljar experience for education and self-service.
  • Faster, clearer sales narratives: problem → workflow → measurable outcome.
  • Scalable system that Gainsight can extend as products and playbooks evolve.

The Results

Brand System

Logo, color, type, icons, and illustration library for consistent storytelling.

Web App Dashboard

Campaigns, forms, contacts, analytics—built to showcase PX mapping.

PX Engagements

Walkthroughs, banners, surveys tied to tagged UI elements.

CS Health & Journeys

Health scores, segments, and automated programs aligned to demo stories.

Customer Community

Forums + knowledge base with role-aware content surfacing.

Skilljar Academy

Courses, learning paths, live training; navigation loops with Community.

Mobile Views

Core workflows mirrored for on-the-go demos.

Our Approach

We built a complete demo ecosystem, brand, product UI, and content, so Gainsight can tell a crisp, outcomes-first story in every pitch.

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Discovery & Strategy

  • Defined EmailMonkey’s brand purpose, voice, and IA to align with Gainsight’s sales motions.
  • Mapped demo narratives to CS health, PX analytics/engagements, community self-help, and Skilljar learning paths.

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Brand Identity & Design System

  • Created the EmailMonkey name, logo, tone, color, type, iconography, and illustration style.
  • Delivered a scalable design system for fast screen production and consistent demos.

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SaaS Product UI (Web + “Desktop” + Mobile)

  • Built realistic app flows: dashboard, campaigns, contacts, forms, profiles, and analytics.
  • Instrumented UI elements (IDs, hierarchy) to support PX product mapping, walkthroughs, and surveys.
  • Ensured parity across form factors so SEs can demo anywhere.

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Gainsight Product Integrations (Demo-Ready)

  • PX: in-app banners, pop-ups, walkthroughs, behavioral analytics, audience targeting.
  • CS: health scores, journeys/programs, Adoption Explorer, AI insights.
  • Customer Community: knowledge base, forums, role-aware content surfacing.
  • Skilljar: academy site structure, courses, learning paths, webinar/live training; deep links with Community.

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Testing & Enablement

  • Screen-share-ready flows, sample data, and talking points for SEs.
  • Ongoing refinements to support changing playbooks and product updates.

Tools & Platforms

  • Figma (design system + prototypes)
  • Gainsight CS, PX, Customer Community
  • Skilljar (Gainsight Academy)

Little Taller Services

  • Brand Identity & Messaging
  • SaaS Product Design (Web & Mobile)
  • Demo System Architecture & Content
  • UX for PX/CS/Community/Skilljar Workflows
  • Ongoing Enablement & Iteration

Need a demo environment that actually sells your product?

We design the brand, build the UX, and wire the workflows so your team can show—not tell.

Work With Us