Conservation First

Big Game Raffle Rebrand with a Focus on Conservation

Conservation First USA is a non-profit organization launched by volunteer sportsmen and women that raises funds to improve and restore wildlife habitat in the Southwest. Little Taller supported a complete rebrand with digital and print collateral updates to enhance their connection and engagement with their growing audience.

The Goal

Create a powerful brand and digital platform that captures the energy of elite athletes and drives engagement for Champions Collective camps and merchandise.

The Challenge

Conservation First USA, founded by volunteer sportsmen and women, raises funds to restore and improve wildlife habitats through the raffle of selective big game tags. Their work helps protect vulnerable animal populations across Alaska, Arizona, New Mexico, and beyond.

While they had strong support from their legacy donor base, the nonprofit was struggling to connect with younger outdoor enthusiasts. Leadership knew they needed a refreshed brand and platform, but convincing a traditional, skeptical board to evolve their approach required both education and execution.

Key Outcomes

  • Delivered a complete rebrand that bridges legacy donors with new outdoor enthusiasts
  • Simplified raffle entry with an intuitive, tiered digital ticketing flow
  • Increased engagement through modernized web design and mobile-first experience
  • Enhanced storytelling around conservation mission + raffle prizes to connect purchases with purpose

The Results

Website Homepage

Modern design showcasing raffles and mission impact

Big Game Tags

Exclusive raffle opportunities across multiple states

Raffle Prizes

Bundled experiences including tours, licenses, and equipment

Ticketing Flow

Streamlined digital raffle purchase process

Swarovski Optics Package

Premium prize highlighting sponsor partnerships

Our Approach

Little Taller partnered with Conservation First to deliver a full-scale rebrand and raffle platform refresh.

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Brand Identity & Strategy

  • Modernized the logo and brand collateral to appeal to a broader age range
  • Balanced trust and credibility for long-time supporters with a fresh look for new audiences
  • Guided the board through research-backed reasoning for connecting with younger demographics

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Website & Digital Experience

  • Designed a clean, modern site showcasing raffles, conservation mission, and impact stories
  • Built a streamlined ticketing system with pricing tiers ($10, $50, $100) to make entry simple and fast
  • Enhanced mobile usability to match the way new audiences browse and purchase

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Campaign & Collateral

  • Designed print and digital materials aligned with the rebrand
  • Highlighted raffle prize bundles: hunting licenses, guides, culinary experiences, equipment, and optics packages like Swarovski binoculars and scopes

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Tools & Platforms

  • WordPress
  • Custom raffle + ticketing integration
  • Print + digital collateral design

Little Taller Services

  • Nonprofit Rebrand & Identity Design
  • Website Design & Development
  • UX Strategy for Digital Fundraising
  • Ticketing Platform Optimization
  • Print + Digital Collateral

Need to inspire all generations of supporters?

We help nonprofits modernize their identity and digital platforms to connect with audiences old and new.

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