Conservation First understood their existing, aging target market well, but was struggling to connect with an emerging audience of younger outdoor enthusiasts. As part of the project, Little Taller worked hand-in-hand with leadership to educate a skeptical board of stakeholders.
Conservation First
Conservation First
Big Game Raffle Rebrand with a Focus on Conservation
Conservation First USA is a non-profit organization launched by volunteer sportsmen and women that raises funds to improve and restore wildlife habitat in the Southwest. Little Taller supported a complete rebrand with digital and print collateral updates to enhance their connection and engagement with their growing audience.
Conservation First USA is a non-profit organization launched by volunteer sportsmen and women with a mission to improve and restore wildlife habitats. By selectively offering big game tags in regions across the United States and funding habitat rehabilitation, Conservation First serves to protect vulnerable animal populations.
Understanding an Emerging Audience
