Anderson Mobile Grooming

Anderson Mobile Grooming

Styling Tail-Wagging Branding

Anderson Mobile Grooming is an up-and-coming grooming service launching in Charlotte, North Carolina. With pet care businesses being saturated with the same cartoony, cheesy design style, Anderson reached out to Little Taller seeking branding that would elevate and distinguish it from the rest of the industry.

A Gentledog’s Mobile Barbershop

Drawing from classic gentlemen’s barbershop motifs, Little Taller developed a logo and branding for Anderson’s Mobile Grooming for use on their business collateral, merchandise, and the service van.

Little Taller’s design team opted for the look of the gentlemen’s barbershop to create a unique and elevated brand concept. As a mobile grooming company, Anderson Mobile Grooming travels to clients’ homes to provide personalized washing, grooming, and styling services to clients’ dogs. Being constantly on the road leaves little time for actively engaging customers through avenues like social media - this means that the company’s biggest vehicle of marketing would be the vehicle itself. Creating a van wrap design that fit into the branding was the essential main piece of this project.

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Custom logo design and illustration centered on the grooming experience, emulating the illustrative styles of classic barbershops. The logo features the Andersons’ dog, Indy, for a personalized touch. The dark tones of the color palette with subtle blue and gold pops lean into an elevated and fun look.
Creating memorable merchandise to keep their brand at the top of customers’ minds was a must for Anderson. Little Taller designed harnesses, leashes, feeding and drinking bowls, frisbees, and more to create a comprehensive set of collateral items Anderson could use for further marketing efforts.

As a new business, Anderson requested the ability to run point on making changes to their printed collateral as their business grows and needs change. The Little Taller team put together branded templates for the Anderson team’s ease of use, ensuring that their branding is properly represented while allowing their team to make changes as needed.