Not all ventures are focused purely on the addressable market and ROI. In fact, the most fulfilling projects often focus on neither of those but instead focus on helping people. Such was the case in March of 2020 when the pandemic shutdowns left hundreds of thousands of Arizona schoolchildren in peril. Those children relied on the state-sponsored school lunches program, which was instantly shut down with the order of school closings. When presented with the chance to help, our team jumped right in. We signed on for all things digital, so that we could help keep the project sponsors free to navigate the complex issues with their counterparts in the community.