Tether Tools

Building the Perfect Photographer Toolkit

The Goal

Empower photographers to create custom gear setups with an intuitive workflow builder that delivers personalized product recommendations, seamless ecommerce integration, and a superior user experience.

The Challenge

Tether Tools is a leader in photography equipment and accessories, from high-speed cables to workstations and adapters. Their customers, photographers and film professionals, need gear tailored to unique setups and workflows.

To better serve this niche audience, Tether Tools wanted a custom workflow builder that could:

  • Help users build their own toolkits with ease
  • Recommend products based on behavior and purchase history
  • Integrate seamlessly into their ecommerce site

Key Outcomes

  • Launched a custom workflow builder that guides photographers to their perfect toolkit
  • Enhanced the ecommerce experience with personalized product recommendations
  • Delivered a user-friendly solution balancing robust functionality with simplicity‍
  • Extended Tether’s brand with collateral and mascot-driven marketing assets

The Results

Workflow Builder Interface

Custom tool to create photographer kits

Product Catalog

Camera gear and accessories tied into ecommerce

Smart Recommendations

Personalized suggestions based on user behavior

Marketing Collateral

Mascot-inspired stickers and apparel featuring Tether Bot

Our Approach

Little Taller partnered with Tether Tools to design and develop a custom selector tool that enhances the ecommerce experience while showcasing their award-winning catalog.

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Workflow Builder Design & Development

  • Built a robust shopping tool that matches photographers with the right gear for their setup
  • Integrated camera kit sales and an expanding product catalog
  • Delivered custom recommendations based on user data and purchase history

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Advanced Functionality

  • Engineered the tool with specific client requirements for accuracy and usability
  • Implemented pricing information sourcing and smart product assignments
  • Designed for optimal UX to keep the experience intuitive

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Beyond the Platform

  • Continued partnership to support marketing collateral and social media campaigns‍
  • Designed sticker packs and t-shirts featuring Tether Bot, the company’s mascot

Tools & Platforms

  • WordPress
  • WooCommerce
  • Custom API

Little Taller Services

  • UX/UI Design
  • Custom Selector Tool Development
  • Ecommerce Strategy & Implementation
  • Marketing Collateral & Mascot Design

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